Consumers complained that they didn’t like dairy, but with a first ever brand identity and unified voice, we rallied the dairy industry together to educate people on what is and isn’t dairy. And in the process, we helped consumers understand that most of the things they love, like pizza, yogurt parfaits, and grilled cheese, all contain dairy. With this new insight, we helped reignite consumers love affair with dairy and all the deliciousness that it creates.
My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
4Runner enables drivers to be adventurous, but the marketing needed more context. So my partner and I created a web series using the campfire as a thematic for storytelling. Campfires are the place where stories of the great outdoors are shared. This content consisted of short documentaries based on four key influencers experiences and shared across their social outlets as well as Toyota’s social touch points for a total reach of 44.2 million. Content was also served up on a landing page that allows the viewer to select stories based on the influencer that interest them.
My Role: Freelance Creative Director team responsible for digital creative development, establishing creative strategy, keeping project on brief, within budget, and on schedule.
We were the lead agency for all of Kellogg’s digital marketing, so we had the opportunity to create every type of digital content imaginable. Here’s an entire year of digital efforts for Kellogg’s summarized in a :60 video.
My Role: Group Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
If you've heard of the Toyota FJ Cruiser, my partner and I are responsible for putting it on your radar. If you think it's a badass, capable off-roader, we made you think that. We started when it was just a concept vehicle, gave it a personality and established its off-road credentials. We had a modest budget and big ambitions, through a true grassroots effort, we locked-in its legacy as part of the long list of successful Toyota nameplates.
My Role: Associate Creative Director team responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
In an industry first, we promoted Southwest Airlines proprietary travel information to demonstrate our commitment to transparency. This was brought to life on the SWA booking site, jet bridge posters, video screens throughout major airports, and a robust banner campaign. The truly unique part is that all the digital efforts are continuously updated through a live data feed with up to date stats and numbers. This commitment to transparency laid the groundwork for a brand conversation that continues to evolve.
My Role: Group Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
As part of the Undeniably Dairy campaign, we wanted to dispel the myths surrounding dairy farming, with millennials as the target audience. We decided to show the farm through the eyes of a millennial, by taking a dairy farmer and an urban millennial and having them walk a mile in each other’s boots. The third video is a bonus piece our millennial, Flula Borg, created on his own while experiencing the farm.
My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
Endless buffets, fruity cocktails, beaches, pools, and swimsuits, kind of hard to call it work. In an effort to get more people cruising, we created content that reminded our audience that while they’re couch surfing, at that very moment, someone else is out there having the time of their life aboard a Royal Caribbean cruise ship.
My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
Target Audience- Educators. Fuel Up To Play 60 is the largest in-school nutrition and physical activity program in the nation. It’s co-sponsored by the NFL and the Dairy Industry to utilize educators as influencers in an effort to encourage today's youth to live healthier lives.
My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
The full-size truck category is a hostile market and Toyota consistently delivers the sheet metal that competes with the domestics. Below are a handful of marketing efforts I worked on to help establish Tundra as a true contender in the truck category.
My Role: Freelance Creative Director team responsible for creative development, keeping project on brief, within budget, and on schedule.
Have you ever considered a weekend trip to KC? Working with Kansas City Visitors and Convention, we created broadcast and digital content that used real people from KC to share insights and stories about the area. With all this authentic content to share, there’s really no reason not to visit KC.
My Role: Group Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.
The CBD category is overloaded with CBD dog products that are basically human products diluted down for dogs. Chou2 Pharma has a unique process that distills the cannabinoids down to just the ones relevant to the ailment being treated and made only for dogs. Once they perfected their system, they needed an identity system and a marketing plan. I started with the logo and brand guidelines. From there, I built out the packaging and website. Next up will be a full scale marketing effort utilizing a social first strategy. Our end goal is to be a brand influencer in the category.
My Role: Freelance Creative Director responsible for creative development, establishing creative strategy, keeping project on brief, within budget, and on schedule.
Note: The website is live, click on the image to visit.
These are individual projects, not campaigns, they’re definitely worthy of sharing, they just don’t get their own page. I could explain each one, but I think they speak for themselves.
My Role: Creative Director (staff and freelance) responsible for creative development, establishing creative strategy, keeping project on brief, within budget, and on schedule.
About me: I believe in cross company collaboration to ensure all work has a holistic approach founded in key insights. Constantly aware of emerging technologies and best practices. I’ve inspired various sized teams and clients, but I also like to get my hands dirty helping build presentations and crafting impeccable deliverables. I’ve spearheaded projects for some of the biggest clients in the world — but I get most excited when there is genuine client enthusiasm for strategic, breakthrough work, no matter what the budget or client size. I adhere to financial goals and budgets. Excellent presentation skills. Self-starter who digs in and participates across all levels.
On the personal side, I'm a father, artist, carpenter, welder, mechanic and traveler. I enjoy tacos, bbq, my three kids, a well made old fashioned and the occasional cubist painting.
CliftonStrengths: 1. Achiever 2. Strategic 3. Futuristic 4. Maximizer 5. Arranger
Myers-Briggs: ENFJ-A
