4Runner enables drivers to be adventurous, but the marketing needed more context. So my partner and I created a web series using the campfire as a thematic for storytelling. Campfires are the place where stories of the great outdoors are shared. This content consisted of short documentaries based on four key influencers experiences and shared across their social outlets as well as Toyota’s social touch points for a total reach of 44.2 million. Content was also served up on a landing page that allows the viewer to select stories based on the influencer that interest them.

My Role: Freelance Creative Director team responsible for digital creative development, establishing creative strategy, keeping project on brief, within budget, and on schedule.