As part of the Undeniably Dairy campaign, we wanted to dispel the myths surrounding dairy farming, with millennials as the target audience. We decided to show the farm through the eyes of a millennial, by taking a dairy farmer and an urban millennial and having them walk a mile in each other’s boots. The third video is a bonus piece our millennial, Flula Borg, created on his own while experiencing the farm.

My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.