The CBD category is overloaded with CBD dog products that are basically human products diluted down for dogs. Chou2 Pharma has a unique process that distills the cannabinoids down to just the ones relevant to the ailment being treated and made only for dogs. Once they perfected their system, they needed an identity system and a marketing plan. I started with the logo and brand guidelines. From there, I built out the packaging and website. Next up will be a full scale marketing effort utilizing a social first strategy. Our end goal is to be a brand influencer in the category.

My Role: Freelance Creative Director responsible for creative development, establishing creative strategy, keeping project on brief, within budget, and on schedule.

Note: The website is live, click on the image to visit.