If you've heard of the Toyota FJ Cruiser, my partner and I are responsible for putting it on your radar. If you think it's a badass, capable off-roader, we made you think that. We started when it was just a concept vehicle, gave it a personality and established its off-road credentials. We had a modest budget and big ambitions, through a true grassroots effort, we locked-in its legacy as part of the long list of successful Toyota nameplates.

My Role: Associate Creative Director team responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.