Target Audience- Educators. Fuel Up To Play 60 is the largest in-school nutrition and physical activity program in the nation. It’s co-sponsored by the NFL and the Dairy Industry to utilize educators as influencers in an effort to encourage today's youth to live healthier lives.

My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.