Endless buffets, fruity cocktails, beaches, pools, and swimsuits, kind of hard to call it work. In an effort to get more people cruising, we created content that reminded our audience that while they’re couch surfing, at that very moment, someone else is out there having the time of their life aboard a Royal Caribbean cruise ship.

My Role: Creative Director responsible for leading creative development, liaison between client and agency, establishing creative strategy, presenting work, sharing client feedback with appropriate next steps, keeping projects on brief, within budget, and on schedule.